#btl: Emotional analytics from the real world for the Ad & marketing industry.

DO YOU KNOW IF YOUR BRAND ACTIVATION WORKED?

MEASURE HOW PEOPLE REACT TO INTERACT WITH YOUR EVENT

How do we do it?

Unishoper® calculates the ROI of your event and brand activation, placing a sensor of emotions integrated to your visual, stand, module or advertising action to measure traffic, sex, age, who accompanies the client and the emotional reactions of people who see around, impact, interact and participate in a positive or negative way with your proposal. We can also tell you, action by action, which were more profitable, and accompany you in the planning of your next activation to achieve a proposal that connects with the emotions and the unconscious of people.

Analytics to deliver:
1. If the consumer rejects or approves the advertising activation, as well as the point of decline of the impact / effectiveness of the activation.
2. What elements and contents of the activation generate positive emotions and at what intensity.
3. People counting and in-depth differentiation of the public that interacts with the activation through microsegmentation by age, gender and accompanist.

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Capture of immediate emotional reaction

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100% safe. Without Smartphone tracking, without downloading applications, without surveys

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Activation of the measurement in 1 hour

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Personalized dashboard to control ROI and effectiveness

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Analytics per person and minute by minute to calculate the ROI of each action

Unishoper-BTL Mockup

Success stories: SXSW Austin Texas, EEUU

We measured the emotional reactions of the people who visited the SXSW 2018: Casa Perú, while they interacted with all the traditional, artisan, technological, artistic, gastronomic and experiential experiences.

InfografiaCasaPeru-EN

Success stories: FIFA World Cup, Russia

On behalf of Promperu, we measured how people from all countries, cultures and thoughts reacted emotionally to the dances, paintings, sculptures and artistic expressions exhibited in the house.

Infografia Casa Peru Moscu

Do you want to measure the effectiveness and ROI of your brand & advertising activation?

Write to us to send you more information

Who else are we helping to?

RETAIL STORES
1espectacularity-retail
  • Predict who will leave the store without buying.
  • Identify which products interest your client even if they do not buy them.
  • Strengthen your marketing strategy and visual merchandising with data that is updated minute by minute.
  • Connect your loyalty strategy and personalize the content according to the emotional profile of your client.
  • Identify the clients' clothing size to predict sales level and inventory turnover.
DIGITAL CONTENT
3espectacularity-digital
  • Obtain valuable business data to make the content of your communication profitable.
  • Measures the emotional impact of words, colors, shapes, people and messages.
  • Track the performance of your marketing actions, second to second.
  • Predict your churn rate and identify which messages are rejected and why.
  • Microsegment your audience by age, gender and emotion expressed in front of your marketing campaign.
PRODUCT TEST
4espectacularity-producto
  • Predict the impact and effectiveness of your new product.
  • Measure the emotional and sensory reactions of your target audience second by second.
  • Identify which elements of your new product are more or less valued and measure the immediate change in real time.
  • Build your new product based on experiences, emotions and real sensations.
  • Develop a personalized marketing plan.

Our Clients

unishoper-avatar-white

Unishoper®

Perú . España . Portugal

Phone

(+51) 981 166 709

hello@unishoper.com

GO ON BOARD!

Do you want to be part of Unishoper® and make history by predicting the future of the human being?
What will you have fun doing?

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