MEASURE HOW PEOPLE REACT TO INTERACT WITH YOUR EVENT
Unishoper® calculates the ROI of your event and brand activation, placing a sensor of emotions integrated to your visual, stand, module or advertising action to measure traffic, sex, age, who accompanies the client and the emotional reactions of people who see around, impact, interact and participate in a positive or negative way with your proposal. We can also tell you, action by action, which were more profitable, and accompany you in the planning of your next activation to achieve a proposal that connects with the emotions and the unconscious of people.
Analytics to deliver:
1. If the consumer rejects or approves the advertising activation, as well as the point of decline of the impact / effectiveness of the activation.
2. What elements and contents of the activation generate positive emotions and at what intensity.
3. People counting and in-depth differentiation of the public that interacts with the activation through microsegmentation by age, gender and accompanist.
Capture of immediate emotional reaction
100% safe. Without Smartphone tracking, without downloading applications, without surveys
Activation of the measurement in 1 hour
Personalized dashboard to control ROI and effectiveness
Analytics per person and minute by minute to calculate the ROI of each action
We measured the emotional reactions of the people who visited the SXSW 2018: Casa Perú, while they interacted with all the traditional, artisan, technological, artistic, gastronomic and experiential experiences.
On behalf of Promperu, we measured how people from all countries, cultures and thoughts reacted emotionally to the dances, paintings, sculptures and artistic expressions exhibited in the house.